Wednesday, September 7, 2011

Websites Need Love Too

Every time you ignore your website, a puppy cries 
Did you know that updating your web content regularly can help improve your rankings in search engines like Google, Bing, and Yahoo? Plus, having fresh content on your website gives your web visitors a reason to come back, improving your rankings further. Don't ignore your website any longer - it needs love and care to help your company grow, gain exposure, and become profitable.

Here’s how you do it: 
  • Invest in a content management system (CMS). If you don’t already have one, a CMS will enable you to make regular updates to the content on your website. You’ll also be able to add pages, add/update keywords, add/delete images, tag images, and much more. This allows you to make regular changes to your site without having to pay a costly webmaster to do it for you.
  • Conduct your own website review. Go through each of the pages on your site and determine which ones need updating or new images. Pay special attention to outdated content, including old contact info, products you no longer sell, outdated prices, and specials you’re no longer running. Make a list of the most pressing changes that need to be made to ensure you get to those first.
  • Add new content on a regular basis. After you’ve made the initial revisions, it’s important you continue to do this on an ongoing basis. Add new pages, including a company blog where you can talk about new products, exciting news, or simply discuss industry news and happenings. Try to make updates at least once a month, but if you can find the time to do it more often than that, even weekly, the search engines will look upon that favorably.
  • Don’t forget to link. When you add new pages, put a link on the homepage to each one. Don’t forget to also include links to your Facebook and Twitter pages on your home page as well as your blog if you have one.
  • Get outside help if needed. If you need help getting high quality linkbacks to your website, utilizing Voice of North America’s services is a great idea. Voice of North America lets you blog about your products or services in all 50 states, helping you reach local customers as well as drive relevant traffic to your website. 
  • Keep learning. The best way to continually improve your rankings in the search engines and continue to reach your target audience is to stay on top of advancements in SEO, SEM, marketing, and web development. The more you know, the more your company will benefit. 
Here’s a few great places for you to get started: 

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