Thursday, September 1, 2011

Difference between White and Black Hat SEO

This is what your typical black hat SEO user looks like.
If you’re a blogger or want to write content for your website, you need to know the difference between white and black hat SEO. When used properly, search engine optimization can bring more traffic to your website, increase your exposure on the Internet, and build your brand. When used improperly, it can turn off potential customers and possibly even blacklist you from the search engines.

White Hat SEO – If you want to stay in the good graces of major search engines like Google, Bing, and Yahoo, stick to white hat SEO in your blog and website content. White hat SEO involves using a few relevant keywords or phrases in your tags, quality content with the relevant tags used throughout, inbound linking, and SEO-friendly headlines for blog or website’s pages.

Black Hat SEO – This type of search engine optimization is not recommended. Black hat SEO involves stuffing your tags with an overabundance of keywords, many of which are not relevant to your blog or website. Black hat SEO users will often hide keywords on their website and engage in link farming, which is exchanging links with other websites to boost your site’s ranking. Basically, you’re trying to trick search engines into thinking your site is popular and visited regularly.

Check out this funny and interesting article titled SEO Wars: Forget Black Hat, White Hat - What Color is your Lightsaber?  by Angie Schottmuller … if you’re a white hat SEO user, you’d be a good Jedi, but if you’re a black hat SEO user, you’d be venturing into the dark side. Read the article and decide ... which side are you on?

If you want to increase your visibility amongst search engines, Voice of North America can help. Voice of North America lets you post blogs about any topic you want, getting you quality link backs from relevant content.


  1. Black hat SEO is often termed as spam SEO techniques or unethical SEO practices. This is primarily the methodology to use manipulative SEO practices to gain higher ranking on search engines.

  2. Hats off, Black hat SEO. People, if you’re planning on buying or selling links, at least do it under the radar. Google has lately been penalizing sites that egregiously buy and sell links. You could at least do it right if you’re not going to do SEO the proper way.