Friday, September 9, 2011

Conversion Rate Crashing? Fight Back!

He-Man would never give up. And neither should you. 

If your website hasn’t been receiving a normal amount of traffic lately and/or your conversion rate is crashing, don’t just sit there and take it! There are some things you can do, starting today, that can help your website get back on track.
  • Test the speed of your page loads. If they’re slow, this could one of the reasons you’re losing prospective customers. Remember, people are impatient, if your site is slow, they’ll move on to one that isn’t. Invest in a superfast site that gives the people what they want when they want it.
  • Check the links throughout your site. If you have broken links, it may discourage people from continuing to view your products or services. Broken links give an unprofessional impression. Test your links often to ensure they’re working and linking to the proper pages. 
  • Review/update your site’s keywords. Search engine optimization is a great tool that can not only help drive traffic to your site, but also direct your target audience to your products and services. But don’t forget that keywords can lose their relevancy, so reviewing them is always a good idea. If they’re no longer relevant to your products or services, check AdWords to find the keywords that are being used more frequently now and revise ASAP. 
  • Enlist the help of an outside source, like Voice of North America, to ensure you’re getting the most relevant web traffic possible. Voice of North America enables you to blog about your products or services in a 50 domain network and it lets you control keywords and meta data for your listings. You’ll get high quality linkbacks to your website from the audience you’re targeting, which can up your conversation rate.
  • Ask a few people you know to rate your site’s usability factor. If your website is hard to navigate, confusing, or cluttered, your intended audience won’t be able to find what they came to your site for in the first place. If your usability factor is low, you may want to consider investing in professional web design. 
See: How to Improve Your Website’s Conversion Rate and How to Increase Website Traffic

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