Wednesday, September 7, 2011

Holiday Shopping - Is Your Business Ready for It?

Screw busy malls - she's doing all her shopping on her phone from now on

Google’s Mobile Ads Blog posted some interesting news recently. 15% of searches on Black Friday will come from mobile phones. What does this mean to you? Well, if you’re a business owner, investing in mobile technology for your website could help drive sales this holiday season and ensure mobile users can easily access your website (and purchase your products) year-round.

There’s still time before the holiday shopping season hits! Follow these tips to maximize your profit this season.
  • Go mobile. If your website isn’t optimized for mobile phone use, you’re missing out on a big market that is only getting bigger. Websites that aren’t mobile can appear jumbled, hard to read, and simply  not worth the hassle of trying to navigate. Don’t let yours fall into this category. Consider this: Google says 44% of last minute gift searches will come from mobile phones. 
  • Make your keywords festive. Okay, maybe not exactly festive, but updating some of your SEO keywords to include holiday shopping trends and popular shopping locations can help your site optimize for the profitable holiday season. Be sure to keep your biggest and best keywords the same, however. 
  • Combine shopping deals with social media. Offer special Facebook and Twitter-only specials that will entice holiday shoppers to purchase your product or service. Post updates detailing your specials and include a link to your website. 
  • Stand out on the search engines. There’s a lot of competition out there, so you should take all the help you can get to promote your business. Voice of North America can get you high quality linkbacks to your website.
What are you doing to help maximize your profit this holiday season?

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