Tuesday, August 30, 2011

Social Media, Blogging, and You

Even wild horses shouldn't be able to keep you away from social media.
Remember Myspace? It was pretty much the first social networking site to gain an enormous following. However, most Myspace users were young – my guess would be under 25 at least – with most being much younger. This would mean that only businesses whose products or services related to a younger demographic would benefit from having an account or advertising on there.

But with Twitter and Facebook now leading the pack, the game has completely changed. More and more adults are now using both social networking sites on a regular basis. In fact, I received a Facebook request from my Mom just a few days ago—the jury’s still out on whether or not I’m going to accept that request! My cousins (of ages ranging from 26-39) and aunts and uncles (ages 55+) are all on there as well.

Just today, I read an article titled Adult Use of Social Media Soars by Sarah E. Needleman. She noted that 65% of all U.S. adults now use social media accounts and on a typical day, 43% of those adults say they visit sites like Facebook and Twitter.

If you’re a business owner, this news should be very interesting to you. This means that you’re now able to reach a huge demographic through social media and effectively target your intended audience, no matter what their age range is. It seems that pretty much everyone is using social media sites—if your business isn’t represented on them, you’re losing out on exposure, consumer interaction, and potential profit. 

If you’re a blogger, promoting your blog on social media sites is a very valuable tool. Whether your blog is just for fun or for profit, marketing yourself on sites like Facebook and Twitter make for a more personal experience for your readers and help you gain more followers.

I read a blog that I love called The Fitnessista on a daily basis and I’ve made sure that I’m also a fan on her Facebook and a follower on her Twitter account. I know right away when she posts a new blog because she updates both accounts and she also posts different content on her social media sites that cannot be found on her blog. If you do the same, you’re going to gain exposure and keep your current readers engaged.

What social media sites beyond Twitter and Facebook have you found to be the most beneficial to you?

If you’re having trouble getting found on the search engines, you might want to consider enlisting some outside help by visiting http://www.voiceofnorthamerica.com/. Voice of North America is a great way to market your business, gain exposure, and reach potential customers. You’ll get to blog on their site in all 50 states, helping you get found on search engines and increase your web (or blog) traffic drastically! 

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